You need to stay on your toes when it comes to SEO. Google is constantly revising and tweaking the way it indexes the web and the search results it delivers. Search rankings are now based on more sources than in the past. SEO is very much an ongoing process, and it becomes more involved over time.
Google’s goal has always been to make searches as useful as possible to searchers. In the beginning, their key was to look at inbound links to a page as, essentially, votes for that page. Over time they have been adding more and more parameters, and one important dimension is the social one. Involving social markers in the ranking of search results should lessen the impact of strategies used by those trying to game the search engine–for example fake link building–and instead increase the amount of authentic and trusted content that searchers find.
If you run a hotel, this can be good news. It means you need to pay attention to building up a base of loyal customers that become ambassadors for your hotel–trust matters to potential customers, but now it also matters in Google rankings. Having an appropriate and encompassing SEO strategy that keeps up with changing conditions is paramount to doing well in search rankings. Avoid a narrow focus on the latest (or worse, yesterday’s) trick. For some recent insights on this topic, check out this article: Wake Up SEOs, the New Google is Here.
Are you prepared to go deeper into the world of online marketing yet? Well, you should be because everyone else is competing to get customers online. Read interesting posts about online marketing for hotels that will give you ideas for what you need to be doing:
Google Places is a free service where you can advertise your hotel on Google maps. It is important for small hotels to have a listing on the maps as it helps to improve your visibility when a person is looking for a business in one location. We have collected some recent posts about Google Places that are worth a look:
SEO or Search Engine Optimization is the process which helps improve your website’s visibility in search engines in the most cost effective way. There are many ideas and methods and here are a few for you to follow:
As consumers become more aware of the environmental and social impacts of their choices, companies are increasingly held to higher ethical standards than before. This attitude also travels with people on their holidays, and social responsibility is set to become a larger component of the hospitality industry in the coming years.
Smaller hotels can have an advantage over the big chains in dealing with local communities and implementing sustainable practices simply because of their size. As a small hotel, it is easier to get an overview and find out where to focus your attention. Similarly it is easier to become an actor within the community.
Becoming socially aware and involved in your local community can have surprising indirect benefits for business. When you integrate with your local community, your guests are likely to enjoy a much more authentic experience of place, a key factor to many travellers these days. There are many ways that your hotel can be a part of your local community including supporting the community’s activities, having a local workforce or buying local food and products to use in your hotel.
Hotel owners need to start thinking of local communities and the environment as stakeholders in their business and realizing their responsibilities. It does require work and it might mean engaging with, for example, local universities or municipalities for knowhow and ways to measure environmental sustainability. For many tourist destinations it is a mix of cultural diversity and the natural environment that make them attractive to visitors in the first place; therefore one should be interested in these issues anyway. If you take care of the local then the local will take care of you.
As more and more people browse on mobile devices as opposed to computers, it is important for your hotel to have mobile compatible website plus a booking engine which works well on all mobile devices. You can easily loose customers to frustration when they fail to access content or can’t book the room on their smartphones. Here are a few articles to get you on your way to achieving a mobile friendly website:
Good reviews on TripAdvisor can be magnificently useful in advertising and promoting hotels, at the same time bad reviews can damage reputation and revenue. Hoteliers should listen closely to what people say about their hotels and have a strategy in place to respond promptly. Below are interesting posts about different aspects of reviews on TripAdvisor.
Your hotel website is the first place where you and your guests meet. Most hotels websites we see today are rather similar to one another. Having a quality website, one that stands out from the crowd, will help present your hotel’s personality and, ultimately, convert site visitors into customers. Here are some good guidelines on what makes an effective hotel website:
And some articles with fresh ideas from our web development and marketing team:
We all know that social media marketing is an important way for hotels to advertise and to engage with guests. But for many small hotels, it’s not clear how to get started, how to work social media into your larger strategy, and what exactly your business can expect in return. For detailed insights on how social media can benefit your hotel we recommend these articles: