Keeping Up with Guest Expectations
These days it’s not only business travelers who are looking for hotels which offer free Wi-Fi. A survey of U.S travelers by Trip advisor in January 2012 clearly shows that free Wi-Fi is the most sought after amenity when staying at a hotel, and 88% of travelers expect free Wi-Fi at all lodgings. For business travelers it is the single most important service for a hotel to offer.
Though the survey might not be universally representative, it still speaks to the changing services that hotels must provide these days. Obviously staying connected with friends and family is something that many travelers put a high priority on, and they want to be able to do it at their convenience.
As smart phones and other mobile devices increase their market share, instant access to information and one’s network becomes an integrated part of people’s habits and they want to take that with them on their holidays too. There are still hotels which do not provide free in-room Wi-Fi access but charge an expensive fee for access. You can be sure that many guests will think twice before staying at such hotels for a second visit.
The survey, of course, does not only speak of the need for hotels to offer free Wi-Fi (and breakfast, among others). Probably the most important point is that travelers make a reservation for a hotel and subsequently look around for other hotels. If they find a place offering better amenities, they will cancel their previous reservation. This highlights the need for not only getting the basics right but also offering services that set you apart from the competition.