We all know that social media marketing is an important way for hotels to advertise and to engage with guests. But for many small hotels, it’s not clear how to get started, how to work social media into your larger strategy, and what exactly your business can expect in return. For detailed insights on how social media can benefit your hotel we recommend these articles:

Social Media More Important Than PPC for Travel Industry?

A Guide to Finding Your Hotel’s Voice Online

More Than Marketing: Hotel Social Media Strategy for PR, Service, and Operations

How to Generate Leads with Social Media

Social Touch Marketing for Hotels

When Social Media for Hotels Works

Travel Statistics and Social Media

How to Grow Social Media Leads: New Research

A Sample Social Media Policy for Hotels